Solace & PMTAs


How Solace is leading the way into the future of alternative products

What are the PMTAs?

August 8, 2016 is the first date that the FDA began finalizing restrictions and regulations on tobacco products including nicotine e-liquids. During this time the FDA stated that e-liquid companies will need to submit a Premarket Tobacco Application (PMTA) in order to continue to sell products in the United States. This required e-liquids to be held to the same standard as traditional tobacco products. A PMTA compiles every detail about the product including toxicology, blood studies, environmental, social and behavioral studies to demonstrates that the product is appropriate for the protection of public health.

In order for a product to be given authorization, the FDA considers the following main factors among many others:

  • Risks and benefits to the population as a whole, including people who use the proposed product as well as those who don’t.
  • Whether people who currently use any tobacco product would be more or less likely to stop using such products if the proposed product were available.
  • Whether people who currently do not use any tobacco products would be more or less likely to begin using tobacco products if the proposed product were available.
  • The methods, facilities, and controls used to manufacture, process, and pack the new product.

To learn more, you can read the FDA’s overview of PMTAs here:

What is Solace doing?

Since our inception in 2015, Solace has been fully committed to providing the highest quality alternative tobacco products. While there are thousands of brands on the market that offer short-cut products and are not held to a premium standard, we have always chosen to invest in our standards, ingredients, customer experience and processes.

We are pleased to announce, that after years of preparation, Solace will be submitting a robust PMTA application featuring 35 flavors in a variety of different strengths and sizes. Undergoing the PMTA is well-aligned with our mission at Solace and we are excited to work hand in hand with the FDA to keep our products available and continue holding them to the standards worthy of the public. This is a big step for what started as a small company, but it is paramount that vapor products meet these requirements as the industry continues to develop and grow.

What happens next?

The application deadline for the PMTA is September 9, 2020. After that date, any tobacco vapor product on the market will need to have submitted an application or be removed from commerce.

Due to the time, energy and financial resources that come with a submission of the PMTA, many brands in the industry will begin closing their doors. We have worked to ensure that this does not happen to Solace and that we continue to offer our customers the same quality, consistency and attention to detail that our reputation was built on.

We are working every day to meet the requirements of the PMTAs by investing in our products, marketing strategy, and most importantly the well-being of our customers. We are actively working to keep our distribution, wholesale and retail customers as informed on the subject as possible. If you have any questions or would like to learn more about our process, please don’t hesitate to reach out to your Solace Representative.

We thank you for being a trusted supporter of Solace and as always, we will protect that trust with the utmost care and diligence on our end.

A look into the future

As our industry settles into these new changes, you can count on Solace to continue offering a first-class line of premium products in a wide variety of options.